The Evolution of O’Brien Tire & Auto Care: A Route 66 Icon Purposefully established on a stretch of land along the Mississippi River at the southwest edge of Illinois in 1896, the industrial town of Granite City depended upon raw materials coming in and finished product exiting via the railroad and the river. For travelers, the Illinois Terminal Railroad offered passenger service up to Springfield and across the river to St. Louis. And there was always the horse and buggy. But the city was still young only a decade later, when the new-fangled device called a motor car looked to be more than just a fad. And like other modes of transportation, it needed fuel to propel it. In the Granite City area, as across the country, carriage shops and hardware stores scrambled to respond, offering gasoline, oil, tires, and other parts and supplies, even as automobile dealerships and repair garages began to pop up around Madison County. On a piece of property along Nameoki Road — soon destined to carry traffic as a young U.S. Highway 66 — a small repair garage became operational in the early 1900s. Although that structure no longer stands, a repair business grew and evolved there which has remained open consistently in this spot — a business. William Kirchner and His Garage The village of Nameoki, now part of Granite City, grew from a simple station stop named by a railroad conductor. It was an Indian name for “fishing place” due to the numerous lakes in the area. By the late 1800s, a hotel, blacksmith shop, and a drugstore and physician’s office served the village’s occupants, as well as travelers passing through. In 1906, a 23-year-old German immigrant named William Kirchner established a hardware business in Nameoki Township, adding a filling station and repair garage soon after — on the same block of Nameoki Road, between Pontoon Road and Amos Avenue. By all accounts it was successful, but by the late 1920s, change was afoot when brothers George and Joseph Klug took over operation of Kirchner’s station and garage, changing the name to Klug Bros. Auto Repairing, Tires, and Auto Accessories. But the Klugs soon moved on, possibly to another business up the street, and the garage was once again listed in the local city directory with William Kirchner’s name until an aspiring entrepreneur named Jim O’Brien came along. Early in 1932, O’Brien, a former Granite City mill worker originally from a tiny village near Jefferson City, Missouri, entered the scene, ready and willing to take over the operation of Kirchner Garage — an already well-established gas station and auto service business. To launch the business under his name on March 17, 1932, he purchased — partially on credit — Kirchner’s stock of gas, oil, and grease. O’Brien even talked one of the Klug brothers into coming back to the garage long enough to serve as O’Brien’s first mechanic. O’Brien was likely well aware of his good fortune when walking into a ready-to-operate business. We don’t know if he paid rent or a share of the profits to Kirchner, or if Kirchner just saw the value in someone else running the business while he took care of his hardware operation, which grew to include at least one other location. But with good fortune sometimes also comes bad luck. It was the early years of the Great Depression and a tough time to be in business. The situation was so bad in Granite City in the early ‘30s that the City itself had a balance of zero in their bank account. Yet somehow, through grit and determination and his fair treatment of customers, O’Brien hung on to his business. Fifty years later, in 1982, O’Brien described his entry into the auto service business in a Christmas letter he wrote to customers, summarizing the history of the business: “A 29-year-young James E. O’Brien full of guts, energy, ambition, and the old Wm. Kirchner garage marked the birth of O’Brien Tire and Battery on March 17, 1932. Cliff Edrington of Illinois Power & Light got the business off to a good start by being the first gas customer, but the first big bucks were brought in by Roy Brown of Granite City Ice Company when he purchased the very first set of tires sold by O’Brien Tire. The venture was off and rolling. Many dinners got cold waiting, while Jim and his first mechanic Joe Klug hit the concrete at the station servicing cars and taking care of customers. As the business grew and prospered, much commercial customer entertaining, business dealings, and employee dinners took place at the Luna Cafe in Mitchell [three miles away].” Jim O’Brien is remembered for establishing two themes in his business and his life: excellent customer service and family. Those two priorities became a legacy that the current owners are proud to say still guides the business today. O’Brien and his wife, Angeline “Angie,” did not have children of their own, but raised two foster sons, Alvin Bruce Marler and Fred “Fritz” Rehagen. In 1940, Marler began as the car wash boy in the O’Brien garage, working after school and on Saturdays. When Jim O’Brien was ready to retire in 1952, Marler stepped up to take over the operation. It was January 1, 1953, during the time of the economic boom of the Mid-Century, and O’Brien had done well in business. He was ready to retire to Mountain Home, Arkansas, where he had bought a farm. And so, O’Brien handed the business operation over to son Marler — perhaps sold it, or just gave it to him. Over the years, it had become an unofficial tradition for an employee to step up and take over when the previous operator was ready to retire. The business was usually passed on with no more than a simple contract for deed with a dollar down followed by a percentage of the gasoline sales until the debt was considered paid. (This explains why any actual